CASE STUDIES

BRIEF: To lead and manage all aspects of the GB marketing and shopper plan for the London Essence Co brand in GB.

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BRIEF: To create a UK La Lorraine Bakery strategy template / blueprint for 2023 and beyond.

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BRIEF: To create a Channel Proposition Template Blueprint Development for commercial teams to brief marketing.

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BRIEF: To dazzle our B2B & B2C audience at trade shows and sales events consistently and in line with the Virgin brand story and calendar of key messages.

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BRIEF: To create a centralised, easy to access, documented process for the creation, storage, and retrieval of digital assets in order to ensure their brands showed up at the right place at the right time in the right way.

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BRIEF: To deliver the thinking and create the workshop documentation for the Unitas Wholesale Own Label strategy. 

 

 

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BRIEF:

To reset and deliver an E2E review of innovation processes to improve the business planning cycle and unlock the delivery plan to innocent’s 2030 goals.

 

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BRIEF:

To step change the Council Strategy day to be more action orientated and drive greater collaboration within the group.

 

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BRIEF:

The Safari Programme was designed to stand out as a unique and immersive experience that goes beyond traditional retail tours.

The safari will help you better understand the emerging trends within retail for the changing modern shopper needs.

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BRIEF:

To create a UK Coffee connection plan , to map the process , develop templates to enable a holistic campaign delivery for De’Longhi group / portfolio.

This was extended to deliver the full through the line UK Perfetto execution in market.

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BRIEF:

To create a UK coffee category vision and deliver a High St coffee category strategy to inspire, excite and enthuse De’Longhi’s hero customers.

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BRIEF:

To create and deliver a UK Commercial Reset. To include core document delivery , critical business connections / cadence which culminated at a two-day training event that enabled marketing and commercial to work more collaboratively to develop and execute brilliant commercial plans that drive with retailer’s exceptional market growth.

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BRIEF:

To Reset the Commercial / Marketing Ways of Working to enable the business planning cycle and unlock delivery of the 2026+ plan.

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LET’s TALK

We would love to hear from you.

Drop us an email, or call. We are always happy to chat and explore opportunities.

We can’t wait to find simple ways to deliver more for you!!

FLICK COLLINGWOOD

SOPHIE DORAN

EMAIL: sophie@lessismoreconsulting.co.uk
PHONE: 07808 097669
LINKEDIN:
sophie-doran-6b380b139

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