Blakemore Foodservice | Less is More Consulting

CASE STUDY

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THE BRIEF IN BRIEF

To create a Channel Proposition Template / Blueprint Development for commercial teams to brief marketing.
To review the current Blakemore’s (Foodservice) marketing communication process and put in place new ways of working.
To create, train and implement a simple suite of ‘Idiots’ Guide for Marketing to Foodservice.

PROCESS OPTIMISATION

Process simplification through all aspects of innovations and marketing to deliver improved business benefits.

HOW & WHO WE HELPED

We started with senior stakeholder interviews to establish the issues faced and root cause to ensure any new ways of working would integrate into the Blakemore Way.

Reviewed all current ways of working & tools and optimised /developed new thinking to deliver a faster, more effective delivery from strategy to execution within channel.

WHO WE HELPED: Board alignment with the Managing Director, Head of Foodservice, Head of Foodservice (Trading) & Group Marketing Director.

Implementation with the Commercial, Finance & Marketing Teams.

WHAT WE DID DIFFERENTLY

i. Created a simple and clear strategic document that enables any channel to articulate the current context, trading position and channel pillars for growth for Marketing to respond to.

ii. End to end process optimisation by creating simple Standard Operating Procedures that can be followed and implemented by all.

iii. 121 Training with key employees to embed ways of working.

OUTCOMES

A streamlined Blakemore Way of working across commercial and marketing functions to enable faster, more effective execution in market.

Two words sum up Flick and Sophie “Dream Team!”

They have been invaluable in the our business over the last 4 months. They took the brief and ran with it and made things happen with pace beyond expectation. They have delivered the strategic thinking – approved by the board, built the business processes and supporting templates to support the plans . They have fully reset the Marketing development process to deliver new Foodservice tools alongside training and coaching new and existing staff to deliver the plan ongoing. In addition , they have always gone above and beyond what was expected of them – exceeding what was asked of them, helping and supporting wherever they can. They have managed internal and external stakeholders , taken them all on the journey and have been a pleasure to work with.

Less Is More is absolutely what you get , they cut through the complexity and deliver what they promise. I would have no hesitation in recommending them and if the opportunity should arise, we would definitely use Less Is More again.

Aoife Kenny, Head of Foodservice AFB

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