Britvic | Less is More Consulting

CASE STUDY

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THE BRIEF IN BRIEF

Our brief was to create for Britvic a centralised, easy to access, documented process for the creation, storage, and retrieval of digital assets in order to ensure their brands showed up at the right place at the right time in the right way.
To lead and manage the software providers for the integration of the digital asset library to Britvic IT systems and processes.
To train and communicate the new system to internal users , super users and external agency partners (circa 25 companies).
To recruit and train resource to manage the system ongoing.

PROVEN PROGRAMMES

Delivery of effective project and programme management.

HOW & WHO WE HELPED

Brief interrogation: Stakeholder interview / Marketing workshops to understand breadth of business requirements. Designed the Britvic Asset Library in collaboration with software provider : Look and feel / Functionality / User requirements – working sessions and workshops. Consolidated all marketing creative assets : 25 + agencies , 20+ brands, 000’s assets relabelled and saved. New digital system integrated with Britvic IT processes / systems. Training programme built and rolled out to all internal users / super users and external agency partners trained

Identified the need for additional permanent resource , wrote job profile , carried out recruitment. New personnel hired and trained.

WHO WE HELPED: Global Brand Marketing & Capability Team | GB Brand & Shopper Marketing Team | IT | Britvic agency partners

WHAT WE DID DIFFERENTLY

i. Interim Resource : Became the programme lead for the project and led the marketing stream of the project which enabled : 1. Resulting platform to be fit for purpose 2. Allowed internal resource to focus on delivery of in year plans.

ii. Due to our background and experience we were able to have a : Cross functional view , across global markets and ensure the result was best in class.

iii. Delivered on time to budget.

OUTCOMES

Led a team to design and build a global digital asset management system which delivered £250K cost saving for the client in GB / Ireland in year 1.

Sophie is an experienced marketer / professional who is both highly skilled and driven. She brings a wealth of experience which enables her to get to the heart of the matter quickly. She is an excellent thinker, project manager which enables her to get things done at pace and deliver within budget as she spends every penny as if it were her own . At Britvic she has led a project team to design and build a global digital asset management system. In year 1, the project is set to deliver £241,000 saving to the business in GB / Ireland alone. I would definitely recommend Sophie & Less Is More Consulting.

Jonathan Gatward, Global Cat (Adult) & Capability Director

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