The London Essence Co | Less is More Consulting

CASE STUDY

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THE BRIEF IN BRIEF

To lead and manage all aspects of the GB marketing and shopper plan for the London Essence Co brand in GB.

BRILLIANT BRANDS

Deliver exceptional category and brand development projects.

HOW & WHO WE HELPED

As marketers, we been involved in the brand management ,planning and activation for many brands and sectors, so we were delighted to manage London Essence Co brand launch in the UK market. As an extension of the in-house London Essence Co team, we scoped new channels and routes to market, sizing these opportunities and identifying the key actions to allow these opportunities to be fully unlocked. We built, managed and activated the plan for the first three years that it was launched in the GB marketplace and worked closely alongside the co – founders.

WHO WE HELPED: Global and UK Brand Team

WHAT WE DID DIFFERENTLY

i. Developed bespoke retailer specific activation plans for 3 major GB Grocers: Tesco / Sainsburys / Waitrose which supported sell in and listings.

ii. Developed global glassware strategy : design / manufacture / fulfilment to ensure unique stand out at point of consumption and to drive economies of scale.

iii. Developed first ever gift packs.

iv. Developed licensee welcome packs for London Essence draught.

OUTCOMES

Led all the marketing activity for London Essence Co in GB for it to be recognized as the No.2 top trending and No.3 best-selling tonic water by Drinks International in 2021.
Created GB marketing toolkit, which was rolled out globally.

I’ve known and worked with Sophie for over 10 years and would highly recommend her. Sophie’s modus operandi is to “always deliver” and she does! Sophie brings clarity when there is ambiguity and has an amazing drive towards real outcomes that make a difference for brands and businesses. For that reason she always creates value and is known for strong delivery of results. Highly recommended!

I just wanted to put in writing a huge thanks from me, and on behalf of the whole team for everything you have done for us. We love having you around and you always bring a brilliant energy and focus to the team whenever you’re around, keeping it simple and just getting a huge amount delivered … You’ll be missed by all. While this may be the end of your current contract, I am sure we will continue to work together in the future.

Russell Goldman, UK Managing Director The London Essence Co.

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