Virgin Atlantic | Less is More Consulting

CASE STUDY

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THE BRIEF IN BRIEF

To dazzle our B2B & B2C audience at trade shows and sales events consistently and in line with the Virgin brand story and calendar of key messages.
To shine in the crowd to make Virgin Atlantic front of mind for preference in the trade.

MAXIMISE BUSINESS SAVINGS

Simplified Business Planning / Cost optimisation reviews.

HOW & WHO WE HELPED

Used current base of suppliers and added recommended experts into the mix.

Optimised sales tools & developed new experiential thinking to deliver a more cost effective way to WOW trade and put Virgin Atlantic front of mind.

WHO WE HELPED: Board alignment with VP Global Marketing – Virgin Atlantic, Implementation with Channel & Product Marketing Team.

WHAT WE DID DIFFERENTLY

i. Created a simple clear brief to a suite of suppliers (this included a supplier review process) for both WOW experiential and a simplified suite of premiums for the salesforce.

ii. Developed a simple pop up solution for trade events that can be moved regionally v expensive install costs – but still delivered the WOW of Virgin Atlantic over competitors.

iii. Delivered a simplified range of 10 -12 max Virgin Atlantic merchandise/premiums which get the brand in hand and ultimately people want to “pinch”.

iv. Delivered against the brief of ‘Usable , Sustainable items that have trade & customer value’.

OUTCOMES

Delivered a cost saving of circa £100k v previous toolkits & premiums.
Tools delivered on brand love , engagement and consideration towards Virgin Atlantic.

I can highly recommend Flick to anyone wanting the expertise and knowledge to turn around a fast paced project. Flick’s industry knowledge, network and ability to build a clear strategy was invaluable in a recent experiential launch. A capable, reliable and dynamic leader.

Anna Gregori, Senior Channel & Product Marketing Manager - Virgin Atlantic

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