BICSc Commercial ReSet | Less is More Consulting

CASE STUDY

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THE BRIEF IN BRIEF

To reset the Commercial / Marketing Ways of Working to enable the business planning cycle and unlock delivery of the 2026+ plan.

PROCESS OPTIMISATION

Process simplification through all aspects of innovation and marketing to deliver improved business benefits.

HOW & WHO WE HELPED

Audit , review and full Reset of the BICSc Commercial & Marketing Ways of Working
Bespoke training & rollout plan developed to reset the 2026 + agenda

Who we helped | Neil Spencer-Cook , Group Managing Director at British Institute of Cleaning Science ( BICSc)

WHAT WE DID DIFFERENTLY

i. Developed the BICSc value proposition.

ii. Developed and rolled out the BICSc Pitch Deck

iii. Reset Marketing Brilliant Basics 101

iv. Monthly commercial cadence processing mapping – inputs and outcomes with a ruthless focus on data and insights into action.

OUTCOMES

A fully documented Commercial / Marketing process with supporting training and tools for all team members to use through inductions and their own personal development
Fully engaged management team on the changes and accountability needed
2026 KPIs reset to align to the new intent and commercial drivers
Clarity & mapping of all key role R&R’s and their interdependencies

Flick and Sophie through clear cross functional audits identified the critical major pain points and rebuilt and reset a fit for purpose process to ensure all team members are aware and upskilled to deliver the 2026 + plan. This work ensured we have a customer first value proposition that can step change how we sell BICSc to all new opportunities. It has brought the team together and driven far more accountability in my management team to bring data in that matters and developing insights into action plans to deliver the number

Neil Spencer-Cook, Group Managing Director BICSc

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