CASE STUDY
THE BRIEF IN BRIEF
- The Modern Shopper Retail Safari Programme was designed to stand out as a unique and immersive experience that goes beyond traditional retail tours.
- The safari will help you better understand the emerging trends within retail for the changing modern shopper needs.

STRATEGY TO EXECUTION
Lead and support clients and agencies to win in market from strategic thinking, to in market execution.
Why join us ?
Our Retail Safari is perfect if you want to :
1. Gain more knowledge about retailing and see circular economy mindset and retailing in practice in real stores.
2. Unlock new insights and discover things you wouldn’t know about on your own.
3. Inspire your next big brand or retail idea and identify opportunities for enhanced shopper execution / elevated shopper experiences.
4. See some of the retail solutions that progressive retailers and brands are delivering for the needs of the ‘ conscious shopper’.
This day aims to provide you with practical and simple learnings that will equip you with actionable insights and strategies that you can immediately apply to improve your retail practice or business. Whether you are a retail professional, business owner or an aspiring entrepreneur, the safari experience promises to provide valuable takeaways that can make a meaningful difference in your retail endeavours.
SAFARI DISCOVERY OPTIONS
The Modern Shopper Safari offers a distinctive opportunity to delve into the forefront of global retail trends under the guidance of industry experts, Sharon Yourell Lawlor and Flick Collingwood.
Our programme has two options :
Option 1 : Open safaris featuring mixed groups of retail & brand leaders
Option 2 : Bespoke closed safaris to a clients specific needs.
WHAT you will learn
i. Trendspotting in Retail – Develop an eye for spotting emerging retail trends and learn how to apply them to your own business or role. From innovative product designs to new consumer behaviours, discover simple methods for staying ahead of the curve in a rapidly changing industry.
ii. Effective Store Layout Techniques – Discover how to optimize store layouts to improve customer flow, increase dwell time, and maximize sales opportunities. Learn simple adjustments you can make to enhance navigation and highlight key product areas for increased visibility.
iii. Visual Merchandising Tips –Gain insights into the art of visual merchandising and learn practical tips for creating eye-catching displays that attract customers and drive sales. Explore techniques for product placement, colour coordination, and storytelling through visual elements.
iv. Customer Engagement Strategies – Explore simple yet effective strategies for engaging customers and enhancing their shopping experience. From personalized greetings to interactive product demonstrations, discover how small gestures can make a big impact on customer satisfaction and loyalty.
v. Networking and Collaboration Opportunities -Take advantage of networking opportunities to connect with industry peers, share experiences, and exchange ideas. Build valuable relationships that can lead to collaboration opportunities, partnerships, and shared learnings beyond the safari experience.
vi. Self-Reflection and Action Planning – Reflect on your learnings throughout the day and develop an action plan for implementing positive changes in your retail practice or business. Identify specific areas for improvement and set achievable goals to drive continuous growth and success.
vii. Inspiration and Motivation – Gain inspiration from real-world examples and success stories shared during the safari. Leave feeling motivated and empowered to apply your newfound knowledge and take your retail career or business to the next level.
what make our retail safaris unique
- Tailored Presentation on Global Retail Trends: We kickstart the safari with a dynamic presentation led by our expert guides. This presentation offers an overview of the latest emerging retail trends, drawing from global insights and market research. Participants gain valuable insights into evolving consumer behaviours, technological innovations, and industry best practices.
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Real-World Application in London’s Retail Scene: Unlike traditional retail tours, we don’t just talk about trends in theory; we bring them to life in real-world retail environments. Throughout the safari, participants have the opportunity to witness these trends first hand in iconic London neighbourhoods such as Oxford Street, Covent Garden, and Shoreditch.
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Expert Guidance and Interpretation: We provide expert commentary and interpretation at each location. We offer deep insights into how global trends manifest in local retail contexts, helping participants understand the relevance and implications for their own businesses.
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Interactive Discussions and Networking Opportunities: We foster an environment of active engagement and collaboration, where participants can ask questions, share observations, and discuss insights with both the guides and fellow safari attendees. This interactive approach encourages knowledge sharing and networking among professionals from diverse backgrounds.
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Comprehensive Learning Experience: By combining presentations, guided tours, and interactive discussions, our safari offers a comprehensive learning experience that caters to different learning styles and interests. Whether participants are interested in consumer insights, retail technology, sustainability, or branding, there’s something for everyone to learn and explore.
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Actionable Insights for Strategic Decision-Making: Our safari isn’t just about gathering information; it’s about empowering participants with actionable insights that they can apply to their own businesses. Through discussions and reflections, participants are encouraged to identify opportunities for strategic growth, innovation and differentiation within their organizations.
What you can expect on a Modern Shopper retail safari ….And this is what a client said
Yesterday was one of my favourite days ever in my FMCG career!!
These safaris are now a must attend I reckon for brand , activation, category and insight FMCG professionals.
Nothing beats time in retail, and the value of that is 10x’d – and some- when guided by Flick and Sharon, opening your eyes to new perspectives. You’re guaranteed oodles of inspiration.
The safaris are wonderfully and professionally facilitated , super friendly and informal. Awesome crowd of attendees to boot.
The day flew. Thank you
Yesterday, our Design Director , Paul Lowry joined an inspiring Retail Safari In London with Sharon and Flick. It was a brilliant opportunity to explore the latest in retail design – from immersive storytelling to sustainability and digital integration – all of which are right up our alley at Tap Creative!
We’re buzzing with ideas and cant wait to weave these fresh insights into our upcoming projects. Watch this space for more!
Tap Creative | Design agency
I was recently lucky to attend a super food safari in London by fantastic powerhouse duo Flick Collingwood & Sharon Yourell Lawlor with two of my managers. It really was lovely to spend 48 hours in London and see new global trends, what good looks like and also just a reminder basics in service and product range and availability always wins for the customer.
It was so good to get out of the day-to-day job and ‘work’ on the business instead of ‘in’ the business.
Big thank you to our incredible hosts Sharon & Flick for an unforgettable food safari through London! We explored fantastic shops and unique retail environments, gaining valuable insights along the way. It was a wonderful experience with an amazing group. I took a real pleasure in meeting like minded retail and non-retail people in our group!
Real highlight was visiting Eataly & Marks & Spencer for their Food to go offering. #Wholefood was also impressive but definitely you are paying a premium. Amazon go was a real disappointment and really lacked foodie experience or any service. The technology is clearly impressive, but the lack of experience & quality offering leaves a lot to be desired!
Looking forward to more adventures like this! #FoodSafari #London Exploration
I had such a wonderful time attending a brilliant retail safari in London. I have taken away so many learnings from the insights presented in the morning to getting out into the stores with some really wonderful tours and talks. Having moved to London 6 months ago , I thought I had been aware of the larger scale technologies in store here. However, to engage in an immersive safari like this with brilliant experts and conversations is unparalleled. Excited to bring my new learnings to the wider team at Pluto!”
LET’s TALK
We would love to hear from you.
Drop us an email, or call. We are always happy to chat and explore opportunities.
We can’t wait to find simple ways to deliver more for you!!
FLICK COLLINGWOOD
EMAIL: flick@lessismoreconsulting.co.uk
PHONE: 07808 097958
LINKEDIN: flick-collingwood-she-her-hers-lessismore
SOPHIE DORAN
EMAIL: sophie@lessismoreconsulting.co.uk
PHONE: 07808 097669
LINKEDIN: sophie-doran-6b380b139