CASE STUDY
THE BRIEF IN BRIEF
- To reset and deliver an E2E review of Innovation processes to improve the business planning cycle and unlock the delivery plan to innocent’s 2030 goals.

PROCESS OPTIMISATION
Process simplification through all aspects of innovations and marketing to deliver improved business benefits.
HOW & WHO WE HELPED
- We completed a full E2E audit to identify the critical pinch points and historic issues
- Used these findings/gap analysis to re develop a bespoke innocent Innovation Stage & Gate process which will be fully integrated into the E2E business review / annual planning cycle
- Full x functional engagement through critical stage & gate touchpoints to build the critical tasks and gate deliverables including RAPIDs
- Created new gate templates and reset governance forums to drive effectiveness of decision making
- A focus on early engagement from Stage 0 through to a new evaluation process to start to embed an evaluation and organisational memory culture
Who we helped | Kirsty Hunter , Chief Marketing Officer – innocent , Emma Hanley , Portfolio PMO Lead – innocent
WHAT WE DID DIFFERENTLY
i. We moved at pace in order to develop this work in under 12 weeks to ensure the next long range planning cycle outputs could move into new process delivery.
ii. Full x function collaboration to ensure all critical tasks and touchpoints were captured – reviewed and reset into Stage Gates in line with the innocent Enterprise model.
iii. Simplicity of training tools & support – through the development of an e booklet & 2 tiers of training which will be championed moving forward by the PMO to continue to embed , evolve and ensure discipline of process is actioned and maintained.
OUTCOMES
- A fully documented E2E process with supporting training & tools for senior decision makers / all project team members to use through their project delivery
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Developed and branded this new process – Managing the portfolio – the innocent way
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50 critical team members trained across innocent’s functions & regions – full training & tools portal created as the go to place for project delivery leadership
Flick and Sophie were a real joy to work with. They put so much work into interviewing all key stakeholders across the whole business, to make sure they were helping us build a really robust process that worked cross-functionally. They were really mindful of fitting into the way we work and did an amazing job landing the changes and helping us embed and train out the new processes.
LET’s TALK
We would love to hear from you.
Drop us an email, or call. We are always happy to chat and explore opportunities.
We can’t wait to find simple ways to deliver more for you!!
FLICK COLLINGWOOD
EMAIL: flick@lessismoreconsulting.co.uk
PHONE: 07808 097958
LINKEDIN: flick-collingwood-she-her-hers-lessismore
SOPHIE DORAN
EMAIL: sophie@lessismoreconsulting.co.uk
PHONE: 07808 097669
LINKEDIN: sophie-doran-6b380b139