HOW & WHO WE HELPED

What makes Less Is more Marketing different is that we don’t just write a plan/process or template and leave… we stick around, roll up our sleeves and show what we’re doing and why. Which is what we brought to this project; we combined consulting with training & mentoring to empower the UK team with the skills and confidence to adopt the new template and develop robust long-term strategic plans.

We started with an audit of previous plans, interrogated the data available and then developed a strategy blueprint document which got board approval. We then wrote the strategy, managed the cross functional resource, had weekly working sessions and timely senior stakeholder check ins. The strategy was presented on time and got board sign off. This approach allowed the UK team to focus on the delivery of the in-year plan and feed into strategy as it developed.

WHO WE HELPED: UK Country Manager for La Lorraine Bakery Group

WHAT WE DID DIFFERENTLY

i. Upskill – upskilled the UK team throughout the planning process, thinking more long-term and able to define strategic vision and objectives.

ii. Bring plans to life – provided inspiration on how to sell-in and gain alignment with their wider teams and Senior stakeholders , to make the strategy come to life. The elevator pitch!

iii. Variety of approaches – introduced templates and built a bespoke process that worked for the local team with the inputs and terminology the team receive from European partners. Efficient use of working sessions that combined both training and hands-on crafting of the strategic plan.

OUTCOMES

• Led and delivered board approved UK retail strategy for a European Bakery Group.
• Identified opportunities based on new data and insight that will enable the business to double the size of its UK business in the next 5 years. Implementation from January 2023.