Our Expertise
CATEGORY & BRAND DEVELOPMENT
- Lead short & long term category / brand plans
- Lead development of effective shopper activation
- Campaign & Agency management support
- Identify Brand Truth to unlock growth .
INNOVATION & MARKETING PROCESS
o Innovation Pipeline development
o Marketing Ways of Working
o Aligning the technical & marketing delivery
WIN IN MARKET
o Understand the client mindset to win your pitch
o Understand the On / Off Trade Marketplace to win new business
o Go to market tools & planning
DELIVERY OF BUSINESS STRATEGY & EFFECTIVENESS
o Business Planning & Tools
o Interim Leadership resource / NED support on key business projects
o Supplier relationship Management
o Cost optimisation review
TURNAROUND PROGRAMMES
o Identify the simple project / project portfolio to unlock change
o Ensure the clarity of deliverables across projects / programme are in place to deliver the business objective
o Build the plan to deliver
o Interim Marketing Project /Programme Management resource